How to improve my blog post SEO?

Updated by Julien Mamalian

Define a focus keyword

Our SEO scoring tool allows you to set a focus keyword which is your opportunity to tell search engines what your blog post is about. You should always define a focus keyword if you want your article to be optimized for search engines such as Google.

  1. Open the SEO drawer by hovering the score button
  2. Select the right keyword ( How to select the best keyword for my article) and click on validate

Improve the SEO Score

  • Add an h2 tag in your article / Add the focus keyword in h2

    1. Click on ADD CONTENT button and add a Heading component


    2. Update the component, do not forget to add the focus keyword in the content

  • The article should have at least two h3

    1. Click on ADD CONTENT button and add a Heading component


    2. Update the component, do not forget to add the focus keyword in the content


    3. Add at least two h3
  • Add the focus keyword in your handle

    You should add your focus keyword in the handle, which is the end of the blog post page URL. Be careful to remove spaces and replace it with "-".`

    1. Go to settings tab


    2. Click on SEO


    3. Update the handle

  • Add texts in bold / strong

    You should :
    • Respect the bold/strong limit. Google does not like blog posts to have too much strong or bold text as it could be considered as a way to over-optimize your article. In Bloggle, we give you a bold limit that should be respected
    • Put the focus keyword in bold at least once in your body content


    1. Click on ADD CONTENT button and add a Paragraph component


    2. Select one or a few words and apply the bold style
  • Links should be between 3 and 8

    Adding internal (links pointing to your own domain) or external (links pointing to other domains) links is very important to improve your SEO. You should add between 3 and 8 links in each blog post you create.

    1. Click on ADD CONTENT button and add a Paragraph component


    2. Add links in your blog post

  • All images should have an alt attribute

    1. Click on the image component you want to edit


    2. Add the image alt

  • Respect the focus keyword density

    Keyword density is a foundational aspect of on-page SEO. It can help attract search engines and boost a page’s visibility on search engine results pages (SERPs) when used correctly. When ignored, it can keep a page from ranking or even result in a search penalty, removing it from SERPs altogether.

    It is calculated this way:
    Number of times the focus keyword appears / Number of words on a webpage= Keyword density or IDM

    An excessively high keyword density can create a poor experience for readers and be considered a bad practice by Google, resulting in a bad position in SERPs.

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